Creativity training is a buzz word in many industries such as marketing and media. So what’s all the fuss about and how can it benefit you?

If you are a regular reader, you already consider yourself creative, as after all, this is a blog about songwriting and music recording for the creative mind. If you’re not a regular reader, welcome to the blog.

Creativity is easy to spot in situations which require you to come up with a new concept with nothing to start from, whether it is writing a new song, coming up with an ad campaign for a new product, or developing a new website.

But creativity is much more than that…

Creativity will help you make up a nice dish out of leftovers in your fridge. Creativity will help you make your wedding anniversary the most memorable night. Creativity will help you invent a fun game the next time you are stuck in a traffic jam. Creativity will help you have a week-end different from all the other week-ends. Creativity will change your life.

Are we all creative?

Many people with obvious creative talents, such as music, painting, acting, writing, tend to say they were “born with it”. The truth is you might have a natural tendency to be creative but cultivating it doesn’t hurt. Likewise, you might not have a natural tendency to be creative but developing it doesn’t hurt. Creativity training can give you a much needed boost.

How can creativity training help you?

A friend of mine and his girlfriend claim they are bored when they don’t go out drinking. Basically, they can’t entertain themselves (yes, i did joke about what they could do to keep themselves entertained…). They are both smart people, with a big circle of friends. You’d think they’d find things to keep themselves amused/amazed/excited?

The problem lies in their background. They both grew up in a culture where drinking was de rigueur. They never questionned it, they never found themselves in other situations as teenagers as all their friends always met down the pub. Basically, they have shut down their creativity as the answer to the question “what shall we do tonight?” was always the same, day in, day out.

Now, you can see how you might be creative in one aspect of your life (your day job, your hobby etc) and still have scope to improve creatitivy in other aspects. Routine kills creativity, so make sure you do think twice before answering a question the same way as you did yesterday ;)

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